Partner program setup

A comprehensive guide to configuring your partner program after setting up conversion tracking.

Dub Partners require a Business plan subscription or higher.

This guide walks you through the complete setup of your partner program.

Before proceeding, complete the Partners Quickstart to install the client-side SDK and set up conversion tracking.

Creating your program

To create your partner program, launch the onboarding wizard:

Create your partner program

Launch the program onboarding wizard to set up your affiliate or referral program

The wizard guides you through 5 steps:

1. Getting started

   Configure the basics of your program including name, logo, domain, and reward structure.

2. Configure rewards

   Set up advanced reward rules, partner groups, and dual-sided incentives.

3. Invite partners

   Send email invitations to your first partners or import existing partners from another platform.

4. Help and Support

   Access resources and get help setting up your program.

5. Overview

   View your complete program dashboard once setup is complete.

Getting started details

In the first step, you’ll configure:

Program basics – Set your company name and upload a logo that will appear on your partner portal and landing page.

Referral link – Choose a domain for your partner links (claim a free .link domain or connect your own) and set the destination URL.

Website URL – Set where visitors will be redirected when they click on partner referral links.

Configure rewards details

In the second step, you’ll set up your default reward configuration:

Reward type – Choose whether to reward partners for sales (purchases and subscriptions) or leads (signups).

Commission structure – Select one-off payments or recurring commissions for subscription-based products. For recurring rewards, set the duration (e.g., 12 months).

Reward amount – Set the commission as a percentage of the sale or a flat dollar amount per conversion.

After creating your program, you can set up custom reward rules, partner groups, and dual-sided incentives. See Advanced reward options below.

Invite partners

In the third step, you can invite your first partners by email. Enter their email addresses and they’ll receive an invitation to join your program.

You can also skip this step and invite partners later from your program dashboard, or set up a public landing page where partners can apply to join.

Help and Support details

In the fourth step, configure support resources that will be displayed to partners in their dashboard:

• Support email (required) – Where partners can reach you with questions
• Help center URL – Link to your documentation or FAQ
• Terms of Service URL – Your affiliate/partner program terms

Overview

The final step displays a summary of your program configuration. Review your reward structure, referral link format, and website URL before clicking Create program.

How conversion tracking powers your program

Partner commissions are automatically calculated when conversions are tracked. The flow works like this: a customer clicks a partner link → the SDK stores a cookie → you track lead and sale events → Dub calculates the commission based on your reward rules.

For a detailed explanation of the click→cookie→lead→sale flow, attribution models, and troubleshooting, see How attribution works.

Importing from other platforms

If you’re migrating from another affiliate platform, you can import your existing partners and historical conversion data:

From Rewardful

Import partners, links, and conversion history

From PartnerStack

Migrate your affiliate program

From FirstPromoter

Transfer partners and commissions

From Tolt

Import your referral program

When importing historical conversions, partners will receive credit for past sales and commissions will be calculated based on your current reward rules.

Setting up payouts

To pay your partners, you’ll need to connect your bank account to Dub:

1. Navigate to your program settings
2. Connect your bank account for outgoing payments
3. Configure payout frequency (manual or automatic)

Dub supports 1-click global payouts to partners in 130+ countries. Payouts are processed through connected bank accounts (availability varies by country and banking rails).

For detailed instructions, see How to set up your bank account.

Inviting partners

There are two ways to grow your partner network:

Direct invitations

Invite specific partners via email directly from your program dashboard. This is ideal for:

• Existing customers you want to turn into affiliates
• Influencers or content creators you’ve identified
• Strategic partners with established audiences

Inviting partners

Send targeted invitations to high-value partners you’ve already identified

Program landing page

Create a public landing page where anyone can apply to join your program. Configure:

• Program description and benefits
• Commission structure overview
• Application requirements
• Custom branding

Partners who apply through your landing page will appear in your applications queue for approval.

Program landing page

Scale your program with a public page that attracts partners organically

Advanced reward options

After your program is created, you can configure more sophisticated reward structures:

Partner rewards

Custom commission rules based on LTV, product categories, or performance tiers

Partner groups

Tiered programs (Bronze, Silver, Gold) with different commission rates per group

Dual-sided incentives

Offer customer discounts through partner links to boost conversion rates

White-labeling the partner experience

Embed the partner dashboard directly in your application so users can join your partner program without leaving your site:

Embedded referrals

Set up a white-labeled referral dashboard inside your app with secure embed tokens

This creates a seamless experience where your users can:

• Enroll in your partner program
• Access their unique referral links
• Track their conversions and earnings
• Request payouts

All without being redirected to an external dashboard.

Integration options for revenue tracking

Choose the integration method that best fits your stack:

Stripe

Best for: SaaS, subscriptions, one-time purchases. Automatic tracking of payments, refunds, and recurring billing

Shopify

Best for: E-commerce stores. Native app automatically tracks all orders

Server-side SDKs

Best for: Custom implementations, hybrid tracking, non-standard payment flows

Segment

Best for: Teams already using Segment for analytics

Next steps

How attribution works

Deep dive into conversion attribution

Program analytics

Monitor partner performance

Partner payouts

Process and manage payouts

Fraud detection

Protect your program from abuse